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Let's imagine for just a minute...
"It's 3 months from now, and your marketing responses
have increased by 145%... you've made $22,000
from a SINGLE real estate transaction ...
and best of all, you're working LESS than ever before!
Sound crazy, or impossible?
... Then keep reading to learn how so many investors are already getting these results, using my powerful prospect management and marketing system system to...
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Automate ALL your multiple letter direct mail marketing campaigns
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Generate greater response rates with highly personalized mail merged letters
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Provide you with the ability to easily organize thousands of prospect records and follow-ups
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#4
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Save you enormous amounts of time wasted on chores related to your prospecting process
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#5
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Put your prospecting on autopilot so you can make more offers, and get more offers accepted
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...And Earn Huge Profits by harvesting killer deals using a system that YOU can setup in Just Minutes!"*
View the Real Prospect Demo Video!
From:
John Schroeder
Thursday, 10:29 a.m.
Dear Friend,
If you're someone who can appreciate the value of a guaranteed return on the time and money you invest -- and you're excited by the prospect of making, say, $200 for every $1 you put into your real estate investing business...
... Then I invite you to keep reading!
Because on the following page, I'm going to introduce you to a system that I developed for my investing business that will allow YOU to WORK LESS (save anywhere from 4 to 25 hours per week)...
.... And make MORE MONEY this year (from $5,000.00 to $250,000.00 or more depending on your particular experience and investing strategies) than ever before.*
I would like to share with you how to easily setup a prospect management and marketing system, that will allow you to buy several additional houses per year, and maximize your return on the money you spend on marketing.
I couldn’t find anything that worked,
so I had to just build it myself!
Back when I started investing in real estate, I had stacks of papers all over my desk, post-it notes stuck all over the place, and folders piled with leads that I had no way of differentiating who was what. It was complete chaos! I got to the point where I was actually just throwing away leads because I didn't have the time to sit down and figure out what I was supposed to do next with them...
... And I don't know about you, but Inefficiencies make me absolutely crazy!
So, I absolutely knew that I needed a system that would reduce or eliminate the need to store and organize papers, and would automate as much of my prospecting process as possible. There was no doubt in my mind that my system absolutely had to be software based. However, In my pursuit of the perfect solution, all I quickly found was the limitations of existing software solutions.
There are hundreds of CRM (customer relationship management) programs available, that are used by the worlds sales force to manage their process of managing prospects. Unfortunately for us, none of them are tailored to the needs of Real Estate Investors.
I spent a great deal of time looking at all of the options... but I couldn't find anything that was practical and easy to use, so I just decided to build it myself.
Before I decided to dedicate my time fully to my Real Estate Investing business, I spent nearly a decade in the Information Technology field. I worked as a software developer on projects for companies that include Verizon and Eli Lilly Pharmaceuticals.
So, with my years of programming experience, and a determination to find a prospect management solution for my business -- I decided to build myself a software solution that would allow me to manage my prospecting more efficiently, and help keep ahead of the competition.
This of course was not the best use of my time, but I cannot tell you how frustrated I get with inefficiencies. I mean, I came to a complete stopping point and decided to just break down and fix the problem so I can get back to my main goal of getting rich with Real Estate. What?... that's your goal too isn't it?
I started the development process by asking myself…
What should a prospect management system for Real Estate Investors include?
So, I asked some other experienced investors what features they would want from this type of Real Estate Investing software program. I also asked for ideas from Kathy Kennebrook® (thank's again Kathy for all of your help!), who is one of the nation's leading experts at finding motivated sellers using direct mail marketing...
... And I compiled a list of all the desirable features from my study group of investors - who collectively have millions of dollars in Real Estate holdings because of successfully managing prospects - along with my list of needs for my personal business, and determined that what I… they... and YOU… REALLY needed is the ability to...
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Easily use the software!
You shouldn't need a PhD in computer science to be able to use your prospect management system, or any other expensive training sessions, or consulting fees.
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Collect real estate investing specific information about a prospect:
Property address, condition, amenities, owner contact info, last sale date, last sale amount, mortgage balances and payments, reason for selling, Realtor contact info for listed properties, comparable properties, offers submitted, contact follow-up next actions and history, pictures, and much more...
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Display follow-up activities in a summary list:
Display follow-up activities by what is due today, this week, this month and what is past due in a easy to access lists.
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Print a list of follow-up activities quickly:
Print activities in a wide line and detail format for activities by date range, today, this week, this month and past due.
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Search for prospects:
Be able to create a list of search results of prospects by any of the information that was collected about them.
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Print a prospect detail report:
Print a detail report of all of the information for a specific prospect record including, property information, contact information, financial information, offers, comparables, contact history, contact next actions, notes and pictures.
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Print reports on prospects, buyers and activities:
Print wide line reports for all prospects, buyers and follow-up activities in the database.
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Print post card mailing labels:
Print mailing labels for all of all prospects and buyers in your database to be used for post card direct mailing campaigns
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Automatically merge and print letters:
Create letter templates for follow-up systems that are automatically merged with the contact information for prospects to create personalized letters automatically.
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Automate the process of keeping track of multi-step mailings:
Design multi-step mailing campaigns that automatically keep track of what letters to send to which prospects, and be notified when to send them.
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Store a buyers list:
Store a buyers list of people who are looking to buy houses (prospects who are also looking to buy a house, wholesale buyers, and retail buyers)
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Import and export prospects:
Import prospect records from another program, and export prospects to a comma separated value formatted file.
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… And again, easily use the software, WITHOUT an expensive learning curve!
So all this research got me thinking... If I’m frustrated enough to spend all this time and money to develop my OWN prospect follow up system, how frustrated are YOU?!
The average Real Estate Investor doesn't have the time (or the experience) to begin to take on a project like this. And you shouldn't have to customize your business processes to work within the limits of the shrink wrapped solutions available at Best Buy.
I know what it is that you really want…
…You want a simple follow-up system that will be easy to setup, will save you time, and NOT require you to have a Ph.D. in Computer Science to use… right?
So, I decided that, if I couldn’t find a prospecting solution anywhere else, then I would have to build it myself. So I did… both for me to use in my Real Estate Investing business… AND to offer to YOU who've also been looking for a solution that works in your business.
I took my personal "wish list" of features, plus ALL of the feedback from other experienced Real Estate investors and created a completely new, "best-in-the-business" Real Estate Investing software system designed for managing your prospects, follow-ups and direct mail marketing campaigns, and I called it...
I would like to take this opportunity to tell you about the features that make RealProspect™ such a powerful tool to add to your prospecting and marketing arsenal...
View all of your prospect follow-ups from
ONE easy to use Activity List
What are you currently using to keep track of your follow-ups? Some crazy folder system, post it notes stuck everywhere, several “neatly” separated piles of papers on your desk?
I was doing something similar to all of those which led me to the development of the RealProspect™ activities list, that will simplify your ability to…
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Easily view your follow-up activities:
View your follow-up activities that are due today, this week, this month, and that are past due, all in one central location
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Print your follow-up activities:
Print your activities to take with you when you leave home or the office, or to give to an assistant, partner, who-ever so they can handle it for you.
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View the details of a prospect record with one mouse click:
Click on any follow-up activity in the activities lists, and you will see the details of the prospect record for that activity. Then you can quickly schedule another follow-up, or print the prospect details before you contact them.
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View a summary of the total number of active prospects:
The activities screen displays your total activities, and active prospects to give you a snapshot of your prospect management and scheduled follow-ups.
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Be notified when activities are past due!
With the RealProspect™ activity notification utility, you are notified when activities are past due and when mailing campaign actions need to be processed. This utility will run in your systray (bottom right corner of your Window by the clock on your computer) and will popup a notification to alert you if there are activities that need your attention even when the RealProspect™ program is closed.
View the Real Prospect Demo Video!
Collect Real Estate investing specific information about prospect properties that other CRM Programs DO NOT Allow
All of the other customer relationship management (CRM) applications available, are designed to capture information about individual people as prospects, and the companies that they work for, etc.
In contrast, we are more concerned with the prospect property address, and the contact information of the owner is sometimes secondary information (for example, a bird dog gives you an address without an owners name). To make these other applications work for you, then you have to alter your information to work within them. This can be very frustrating and confusing!
RealProspect™ provides you with the ability to easily enter in all of the information about a prospect as it relates to the Real Estate Investing business. So, in addition to collecting contact information about the property owner you can…
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Enter information about a prospect property:
Square footage, number of bedrooms and bathrooms, construction type, year built, amenities (pool, central A/C, garage)
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Enter financial information about a prospect property:
Last sale date, last sale amount, property taxes, asking price, after repaired value (full potential market value), estimated repair costs, mortgage balances and payments, and more.
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Enter details about the offers that you have submitted:
Offer date, offer terms and conditions, purchase type and amount
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Enter details about comparable properties:
Property address, last sale date, last sale amount, property square footage, number of bedrooms and bathrooms, construction type
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Keep track of the marketing source that brought you the prospect:
Store the marketing source that brought you the prospect, so you can run reports later to determine which marketing strategy is working the best.
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Automatically add a prospect to the buyers list:
Sellers need somewhere to live too... right? Well, perhaps you can put them in there next home also. Easily add their information to your buyers list without having to re-enter their contact information. (I will explain more on the buyer's list feature below)
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Store pictures of the property:
Attach digital photographs to a prospect record to help you remember what property it is months after you were out to look at it.
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Link an unlimited number of documents to a prospect record:
Attach any type of document to a prospect record. You can link Word, Excel, PDF, HTML, Word Perfect, or any other document file format that you can open on your computer.
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Create up to 20 custom user defined fields:
Create and store information specific to your business needs in up to 20 customizable user defined data fields.
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... This is just the basics, but there is a whole lot more!
Create up to 20 custom user defined fields to store prospect information specific to YOUR unique business needs
I understand that although the concept is similar in all of our investing businesses, you and I may use different information and techniques to determine how we acquire our properties. So I have provided the ability for you to create up to 20 custom user defined fields to store information about your prospects that's specific to your investing business needs.
For example, if you are primarily a foreclosure investor, then you may want to keep track of the court case number, or the bank name of the foreclosure. In this case you can create these as custom fields on the prospects form to store this information in. These new fields are then searchable, can be imported into, and will be dynamically printed on the prospect detail report.
Organize prospect records by categories to
efficiently find your information
Create an unlimited number of categories to group your prospects in a way that allows you to efficiently find the information that your looking for. You can add, move and delete prospects from and within categories. You can also automatically merge and print a letter, or generate labels for all prospects within a category.
For example you may want to add a particular prospect to a category called "Multi-Family Properties". If this prospect is also in foreclosure, you can add them to the "Foreclosures" category as well. Now you can find this prospect in either category depending upon what your working on.
You can also group letter templates by categories. You may have a different letter for each type of prospect that you're following up with. Like for example the letter that you use to follow-up with foreclosure properties, may be different than the one you send to properties with back taxes due. You can organize your letters along with the prospects in these categories for easy access when your working on a particular category.
Find Prospects by ANY information using the
advanced search feature!
Included in RealProspect™ is a powerful search feature that will allow you to search for prospect records by virtually any information that you have collected about them.
If you used a system of folders to organize your prospects, trying to intelligently search through them would be insanity. Let’s say you find a buyer that is looking for a particular size house, in a specific area, in a certain price range. Now, you know you have talked to a seller with a house that meets this buyers needs, but you just have to find that file. What kind of logic could you use to anticipate this?
How could you go about organizing your folder system to provide this functionality? This makes my head hurt just thinking about it!
So, I designed the search feature in RealProspect™ with this type of situation in mind. The search capabilities are setup so you can…
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Search using operators:
Operators allow you to search for conditions: “equal to”, “not equal to”, “contains”, “greater than”, “less than”, “begins with”, and “ends with”
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Search for all prospects that meet a specific condition:
Find prospects that live in a specific zip code, or on a specific street - that have an asking price greater than $100,000 and less than $300,000, - that contain the word “TLC” in the property condition notes - or that have been marked as “Motivated”
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Search by the number of bedrooms, bathrooms, year built, construction type, and square footage
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Find a prospect by its owners phone number
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Find prospects that have pictures, comparables, or offers submitted
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Find prospects that have not been updated recently:
Find the prospects that need attention, that have not been contacted or updated in 6 months, or a year. This is a great way to keep your database up to date, and remove expired prospect records.
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… And much more! There are literally thousands of search possibilities.
Once you have generated your desired search results, you can print a wide line report of the results, print mailing labels for the results, or merge and print the results list with a letter template. You can also view the details of any of the prospects by clicking on one of them in the search results list.
Now, let’s go back to that scenario with the buyer who is looking for a specific type of property. With the RealProspect™ search feature, you could create a list of prospects that meet your buyer’s needs, and barrage them with a personalized direct mail marketing campaign until you get a seller to say YES… Then put the deal together and celebrate!
Quickly merge and print "personalized" letters for prospects with your custom mail merged letter templates!
I’m sure you already know that "personalization" is the key to success with any direct mail marketing. Normally you would have to open a word processor like Microsoft Word, or Word Perfect, then enter in the sellers name into the greeting, update the date, etc., and then print, to create a personalized letter.
Well, we have made it much easier for you to create personalized letters. With the RealProspect™ letter templates feature you can…
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Create unlimited customized Rich Text formatted letter templates:
Create as many letter templates as you need. You can create separate letters for each stage in your follow-up mailing campaigns (initial contact letter, second follow-up letter, third follow-up letter, etc.) and automatically merge, print and mail them as they advance through your stages.
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Add merge fields to your letter templates to personalize them:
Insert placeholders in the greeting, body or anywhere in your letter templates to automatically merge in prospect information (property owners first name, property owners last name, property owners address, prospect property address, the current date).
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Automatically merge and print prospect letters:
From the prospect details, you can print a letter template and automatically merge in the current prospects information
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Automatically merge and print letters to search results:
Using the search feature, you can create a list of search results (ex. all prospect in a specific zip code), and then merge and print a letter template for each prospect in the results automatically.
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Add an entry to the prospects contact history list automatically:
When you merge and print a letter, you will be asked if you would like to automatically add a contact history entry for the prospect(s). If you say yes, then a item will be added to the contact history list for the prospect(s) with the current date and time, "Letter" as the contact method, and the merged letter template name in the subject line. This saves you a ton of time from having to enter it all in manually.
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After you have created your letter templates, with a few quick mouse clicks, all of your follow-up letters can be personalized for your prospects effortlessly, saving you an enormous amount of time.
*Save Time by Automating your Multi-Step Direct Mail Marketing Campaigns!
This one feature alone can save you enormous amounts of time by setting up predefined mailing campaigns to automatically schedule and track your prospect mailings and notify you when your mailings need to be processed. With the RealProspectô "Campaign Manager" feature you can create multi-step mailing campaigns and define what letters have to be sent in any order you choose, at any day interval.
So, if you have a 5 step mailing campaign that you are sending to a specific list, for example a pre-foreclosure list. And let's say you want to send one letter every 5 days to each prospect on the list. You just create your letter templates for each of the 5 letters, then setup a mailing campaign and define each of the 5 steps to send a letter every 5 days. Then all you have to do is import your list, or enter the prospects and the Campaign Manager will keep track of which letters to send to what prospects, and automatically notify you to merge and print the letters when a mailing is ready to be processed.
When a campaign mailing is ready to be processed, you simply click on a button to merge and print all the personalized letters for the prospects in the list, then advance the prospects to the next scheduled campaign mailing. You only have to create your campaigns once, then all you have to do is add prospects and this process will happen automatically saving you hours of time from manually tracking the mailing process and trying to organize lists.
Click here for more info...
View the Real Prospect Demo Video!
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